Reaching, serving, and retaining customers globally and building a global brand and market presence is a demanding task for any firm. For new ventures that internationalize early and rapidly, this is exceptionally demanding because the challenges of foundation are exacerbated by operating in a dynamic international environment.
This course addresses the issues specific to international venturing of startups to identify and discuss the 'ingredients' that assist in developing and maintaining international performance.
- Docente: BIRGIT HAGEN