The objective of this course is to present different research approaches and methodologies in order to prepare students for the development of their own research projects in the business discipline. The course will assist students in identifying and formulating a research problem, selecting and applying appropriate research approaches and methods of inquiry (both quantitative and qualitative), and presenting their results.
In particular, the objectives are:
-To present various business research methods and techniques of data collection and analysis.
-To prepare students for conducting an independent study.
-To develop practical skills in developing research instruments.
-To develop practical skills in analyzing both quantitative and qualitative data.
-To develop skills in writing a business research project.
Upon completion of the course, students should be able to develop an accurate business research project based on different methodological approaches.
- Professor: MARCIN LUKASZ BARTOSIAK
- Professor: BIRGIT HAGEN