The course introduces key principles in terms of business strategy and management. The main learning outcome of this part is the capacity to develop an industrial plan. The industrial planning will consider the major transformations occurring under an industry 4.0 scenario.
The second part of the course will focus on entrepreneurship, how to start up a business and write a business plan and how to design the business model.
Business finance will be the third part of the course, both from the perspective of large and established firms and from the perspective of start ups.
The learning outcomes are the necessary knowledge for a graduate in engineering to solve managerial and entrepreneurial problems in organisations in the above mentioned fields, but also the capacity to work in team and to present and discuss a project work.
- Professor: DIALA KABBARA