The main objective of the course is to provide an in-depth knowledge of the interactions between Cognitive Neuroscience and other disciplines such as marketing, social media, art and design. In addition, the course will provide notions for writing research projects that will act as a bridge between Neuroscience and the most relevant social and economic fields. The expected outcomes are as follows: - Knowledge of the most recent multidisciplinary integration studies where neuroscientific investigation tools (MRI, EEG, neurostimulation) shed light on the neural mechanisms underlying consumer behaviour in different sectors such as fashion, food industry or art. - Acquiring skills in the drafting of high-impact multidisciplinary research projects By the end of the course, students will have a comprehensive understanding of the intricate interplay between neuropsychology, cognitive sciences, and their application in the scientifical research of different, non-clinical field of application. They will be able to critically assess the complex interaction between neuroscience and marketing strategies and will be equipped with foundational competencies to critically evaluate suitable neuroscientific investigation methodologies. During the course, the knowledge of the English language in scientific context will also be implemented.
- Docente: GERARDO SALVATO