The course aims to develop skills for managing marketing campaigns by leveraging digital media and tools (e.g., Huawei ads, Google ads, Facebook ads, web analytics, etc.).
After the course, the student will be able to plan and set up a digital marketing campaign, identify the best tools, optimize the available budget, practically use Ads platforms, and analyze and interpret web analytics.
- Docente: GIANLUIGI BALLARANI
- Docente: FRANCESCA SANGUINETI